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The EGI Security Trade Marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. A consumer is the one who identifies and purchases a product from a retailer.

The EGI Security Trade Marketing also include offering various benefits to retailers. The alignment of sales and marketing discipline to profitability.

The EGI Security Trade Marketing is used to satisfy the needs and wants of the consumers.

The EGI Security Trade Marketing has developed Retail Classification systems for major consumer good companies. The TM Project is a segmentation framework that enables a producer to categorise all of its outlets to ensure the most effective positioning of its product brands.

Distributor/Dealers are channel trade partners who act as a medium to ensure stock delivery/availability for the consumer. Along with the base margin the trade partners also get additional schemes/incentives which keep on varying from time to time and product to product. The dealer could be a Retailer (selling to end consumer directly), wholesaler (selling to other retailers primariy) or an TM Retailer.

The Marketing Mix is the main Target of TM Project. Its elements are the basic, tactical components of the marketing plan. Also known as the Four P's: Price, Product, Place and Promotion.

The EGI Security TM Project can help design, or improve, cycle planning which is used to plan sales visits to retail outlets and determines the frequency with which market data is collected, updated and cycles are refined.
Finally, channel strategy, determines the ideal strategic approach to each retail channel in different market conditions.

EGI Security can work with you to develop a strong channel strategy that informs actions in local markets and helps improve the effectiveness of trade marketing investment.
Currently EGI Security TM is present in the Multinationals of the following Fields and Great, Medium and Small Distribution Companies:

- Law Enforcement
- Investigations and Security Agencies
- Government and Military Agencies
- Telecommunications Industries and Platforms

But also:

- E-Commerce
- Commercial Centres
- Electric and Electronic Stores, Shops and Point Markets
- Informatic Technologies Centres and Internet Points
- Electronic Repair Technicians and Assistance/Technical Support Centres
- Security Systems Technicians
- Electrical Material Suppliers and Sellers

For further informations, please feel free to Contact Us!
Trade Marketing
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For Marketing, Wholesaler, Retailer or Distributor Level Informations : trademarketing@egisecurity.com
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