The
EGI Security Trade Marketing is a
discipline of marketing that relates to increasing the demand
at wholesaler, retailer, or distributor level rather than at the
consumer level. A consumer is the one who identifies and purchases
a product from a retailer.
The EGI Security Trade Marketing
also include offering various benefits to retailers. The alignment
of sales and marketing discipline to profitability.
The EGI Security Trade Marketing
is used to satisfy the needs and wants of the consumers.
The EGI Security Trade Marketing
has developed Retail Classification systems for major consumer
good companies. The TM Project is
a segmentation framework that enables a producer to categorise
all of its outlets to ensure the most effective positioning of
its product brands.
Distributor/Dealers are channel trade partners who act as a medium
to ensure stock delivery/availability for the consumer. Along
with the base margin the trade partners also get additional schemes/incentives
which keep on varying from time to time and product to product.
The dealer could be a Retailer (selling to end consumer directly),
wholesaler (selling to other retailers primariy) or an TM
Retailer.
The Marketing Mix is the main Target
of TM Project. Its elements are the basic, tactical components
of the marketing plan. Also known as the Four
P's: Price, Product, Place and Promotion.
The EGI Security TM Project can help
design, or improve, cycle planning which is used to plan sales
visits to retail outlets and determines the frequency with which
market data is collected, updated and cycles are refined.
Finally, channel strategy, determines the ideal strategic approach
to each retail channel in different market conditions.
EGI Security can work with you to
develop a strong channel strategy that informs actions in local
markets and helps improve the effectiveness of trade marketing
investment.
Currently EGI Security TM is present
in the Multinationals of the following Fields and Great, Medium
and Small Distribution Companies:
- Law Enforcement
- Investigations and Security Agencies
- Government and Military Agencies
- Telecommunications Industries and Platforms
But also:
- E-Commerce
- Commercial Centres
- Electric and Electronic Stores, Shops and Point Markets
- Informatic Technologies Centres and Internet Points
- Electronic Repair Technicians and Assistance/Technical Support
Centres
- Security Systems Technicians
- Electrical Material Suppliers and Sellers
For further informations, please
feel free to Contact Us!
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